Annotated+Bibliography

** Article 1 **  Article Title: Mobile Ad Companies Are Drooling Over a Future of "Connected TV" Apps -- And Ads Article Source:
 * Frommer, Dan. "Mobile Ad Companies Are Drooling Over A Future Of "Connected TV" Apps -- And Ads." //Business Insider//. 16 Mar. 2011. Web. 02 Apr. 2011. http://www.businessinsider.com/mobile-ads-connected-tvs-2011-3

Article Author(s): Dan Frommer Reviewed by:Camille Ramsingh

This article talks about the push for mobile ad companies to expand into the cell phone market and recently into items such as the iPad. Currently, the market is looking to expand into other gadgets, even though they aren’t classified as mobile. Gadgets such as Sony’s PS3, Apple TV, Microsoft’s XBOX 360 and Google TV are all items of interest because they are able to be connected to the internet. With applications such as Netflix and stores for online gaming, the prospective of advertising on these devices looks promising. Frommer argues that one day this will be a real market but it is going to take a long time to become established and successful. He argues that for now, companies are focused on smart phones and tablets as this market is still larger than television. He also states that there are two reasons, (1) the connected TV app system is still in a developmental stage, companies such as Microsoft and Sony do not have open app platforms that will support the widget. Also (2), there isn’t any real advertisement inventory to sell, he argues that this will not happen for a while because just as mobile marketing started slow, this will too.

Tags: Mobile, Gadgets , Apple , Media , Big Tech , Google , Mobile Ads , Apple TV , Google TV , PS3 , Xbox 360 , Advertising , Death Of TV, Serious

**Article 2**

Article Title: Top 5 Google Tools to Help Local Businesses with Online Marketing Article Source:
 * Marentis, Chris. "Top 5 Google Tools to Help Local Businesses with Online Marketing | Web Marketing Strategies." //Small Business Advice and Resources from AllBusiness.com//. 31 Mar. 2011. Web. 02 Apr. 2011. http://www.allbusiness.com/marketing-advertising/marketing-advertising/15529806-1.html

Article Author(s): Chris Marentis Reviewed by: (your name): Camille Ramsingh

Many local business use applications from Google in order to maximize their profit and expand their business. According to Chris Marentis however, in order to do so, one must understand what the tools are and how they work before they are put into practice. The top five applications that will assist local businesses in their online marketing strategy are (1) Google places: this assists in search engine optimization and allows businesses to be easily located. (2) Google Alerts: this will assist business in maintaining their web presence; every time a search is done on the company the owner will receive alerts. (3) Google Analytics: this tool will help in how evaluating how users are interacting with your site. (4) Google Docs: businesses can use this application to share documents and edit them with multiple people. (5) Google Ad Words: assists in bringing traffic to a business’s website.

<span style="font-family: Arial,Helvetica,sans-serif; font-size: 90%; line-height: 115%; margin: 0cm 0cm 10pt;">Tags: Web Marketing Strategies