Online+Ad+Design

Online Ad Design







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The online advertising campaign was created for the companyTechshopJa.com. The company which has been established for two years, is an online electronic retailer in Jamaica. Tech Shop Ja is an online store where Jamaicans can shop for various computer equipment, phones and other technological items. The client wanted to do an online advertising campaign which would build brand awareness, create consumer demand, inform potentional customers of their products and additional services and increase traffic on their website. =====

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In order for the online campaign to be effective the three most efficient forms of advertising chosen were vertical tower ads, full banner ads and square button ads. TechshopJa targets internet users in Jamaica ranging from age 18-40. Many of these users use the internet to read online newspapers as well as social networks including Facebook. The first two advertisements will be placed on online newspaper websites such as the JamaicaStar, Jamaica Gleaner and Jamaica Observer. They can also be placed on blogging sites and tourist attraction websites. =====

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The third is a square button banner which will be placed on Facebook. The company has a Twitter and Facebook page which the company plans will receive more followers from this campaign. =====

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The client wanted to incorporate the company’s logo as well as bright colours that would attract the eye which is also a reflection of their website. The consistency of colours, the company logo and text are obvious throughout the campaign. The only difference between advertisements is the text placed on each due to a constrained space. With a consistent design, look and feel users will be able to identify and be familiar with the company whenever the ad is viewed. =====