Self+Reflection

For this assignment we had to select an existing online advertising/marketing campaign and critique their design and approach. This allowed me to learn how to constructively critique an advertisement by considering all concepts that were included. I was able to determine the company’s target audience and find out what it is they were trying to market and how this would benefit their company. This assignment allowed me to better understand online marketing strategies and assisted in learning new ones. I developed skills that would help me if needed in the future to design a campaign.
 * Online Advertising Critique **

This assignment required us to apply concepts we were learning in class and develop an ad campaign for a client of our choice. I decided to create a campaign for the online technology store TechShopJa.com which allows Jamaicans to shop for various computer equipment, phones and other technological items. The campaign would be designed to build brand awareness, create consumer demand, inform potential customers of their products and additional services and increase traffic on their website. In order to meet these goals, I decided to use vertical tower ads, full banner ads and square button ads. TechshopJa targets internet users in Jamaica ranging from age 18-40. Many of these users use the internet to read online newspapers as well as social networks including Face book. Advertisements were designed to be placed in newspapers, blogging sites and tourist attraction sites. I incorporated the company’s logo as well as colors that are present on their website.
 * Online Ad Design **

The company my group decided to create a marketing strategy for was Highclass Corporations. Highclass is a not-for-profit company that strives to instil leadership skills, entrepreneurial skills and mobilization of youth within the community. Through fundraisers and events Highclass raises money and applies for government grants to provide arts based programming, workshops and youth collaborated events for youth within the GTA. Currently, the company faces issues such as implementing a solid plan that will increase revenue, as well as implementing a marketing strategy that will promote the company and their events. We decided to create a website that will also allow users to sign up for a monthly newsletter, increase SEO in order for the company to be easily accessed on the web and constantly updating Facebook and Twitter accounts since many of the company’s target market use these social networks.
 * Final Project **